Learning with internshala

Investopedia / Mira Norian How Digital Marketing Works Marketing encompasses a wide range of techniques and media that companies can use to promote their products and services to potential consumers and improve their  market share . To be successful, it requires a combination of advertising and sales savvy. Professional marketers take on these tasks either internally at individual companies or externally at marketing firms that may serve many different clients. Companies once focused on marketing through print, television, and radio because that was all they had. Although those options still exist, the internet gave companies another way to reach consumers and gave rise to digital marketing.